PRODUCTION

The Sound of Leffe - Sonic Branding

Role: Lead Creative Producer

Sonic identity work for Leffe, a historic abbey beer from Belgium.

Blending 'monastic divinity' with modern yet timeless musical production was the brief here. Building a warm, confident track evocative of gathering with friends as a base, we recorded impulse responses in L'Abbaye Notre-Dame de Leffe, which we then used to create a custom reverb model used across the track. Next we recorded a live choir, added organ and church bells to bring extra authenticity to the brand history.

Copyright MassiveMusic.

McDonald's - "Big Arch"

Role: Lead Creative Producer (Sound Design)

McDonald's ad for The Big Arch burger. Exploration and creation of sound design elements across the spot, including end-frame audio sting.

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JE Delve - "2 Hours"

Role: Lead Creative Producer (Music & Sound Design)

Written and directed by Davy Lazare for Jamal Edwards MBE's youth charity JE Delve, 2 Hours explores London’s critical 4:00 PM to 6:00 PM window when youth crime statistically peaks. The short film spotlights the essential, life-saving impact of local youth centers during those vulnerable hours.

Leukoplast - "Undeserved"

Role: Lead Creative Producer (Music)

A commercial campaign for Leukoplast highlighting diverse personal journeys through physical trauma, post-surgery care and recovery. The soundtrack and sound design mirror the shift from vulnerability and strain to resilience, underlining the brand’s mission of "Healing for every body."

Copyright MassiveMusic.

De'Longhi x Brad Pitt - "Perfetto"

Role: Creative Production Supervisor

De'Longhi 'Perfetto' features Brad Pitt in a cinematic commercial highlighting the luxury espresso making experience. The spot explores the simple, effortless ritual of crafting coffee, framed by warm acoustic jazz and easygoing humour.

Copyright MassiveMusic.

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